Step 1 – Audit your current social media presence. What’s going well? What should you change?
Step 2 – Think about who your ideal customer is. What do they want to hear about? Are you really communicating with them?
Step 3 – Create a mission statement for social media and use it to guide all future posts.
Step 4- Make social media a part of your everyday work schedule, or delegate to someone else – just make sure it gets done.
Step 5 – Create great content that people want to read and share (no clickbait!)
Step 6 – Get a social media management tool to help you schedule and analyse your posts.
Step 7 – Learn from the best – find out who’s great at social media and learn from them.